With film and commercial television broadcasting having been around for nearly 100 years, there is absolutely no shortage of content on this planet – so why do so many people feel overwhelmed when it comes to choosing something to stream?
The answer is simple – it’s decision fatigue.
Decision fatigue is defined as difficulty making a decision – particularly a good decision – as a result of the number of decisions one has made during a specific amount of time, usually a day. As the day goes on, people are fatigued by the choices they need to make and so their decision-making skills deteriorate based on the number of times during that day they had to choose.
In other words, in terms of streaming, it’s how a viewer might end up watching something they’ve already seen or watching something they didn’t want to watch at all because they simply grew tired of choice. They were too tired to make a good decision.
6 out of 7 viewers are unhappy with streaming
In a recent article, tvtech found that 6 out of 7 people desire drastically simplified entertainment experiences.
According to a report from Accenture, viewers are mostly annoyed by needing to use more than one platform or app to meet their content needs. In fact, a staggering 86% of viewers said they’d prefer an all-in-one platform for video streaming, sports, social media, and more.
Interestingly enough, of the 6,000 consumers surveyed by Accenture, 40% of respondents said they would pay for an all-in-one platform for their entertainment services with 61% desiring “the ability to share their streaming profiles across platforms to allow for better personalization of content.”
Accenture also found these interesting facts in their survey:
- 35% unsubscribed from at least one of the top five streaming VOD services within the last 12 months.
- 26% plan to cut one or more in the next 12 months.
- 72% reported frustration finding something to watch – this is up 6 percentage points from last year.
- 55% admitted to being overwhelmed by the number of streaming services to choose from.
- 26% claim that it can 10 minutes to make a decision on something to stream — up from 17% last year.
How Reelgood is simplifying the streaming experience
So, what are viewers to do to make better streaming choices? Reelgood’s app is solving just that.
Instead of becoming overwhelmed by choice or wasting time figuring out what to watch, Reelgood uses viewer data to offer content users will enjoy based on their viewing preferences.
Reelgood has diligently been working on and providing ways to alleviate decision fatigue for viewers by offering them options that are tailored to their viewing preferences. Using our app, viewers are able to navigate titles swiftly through our search function. As users add movies or tv shows to their Watchlist, Reelgood is able to recommend similar titles. In addition, we offer curated rows of content based on our popularity scores. For example, our Top 10 row dives into the data to find out what everyone is watching. And right now, we’re working on showing consumers titles that they might be interested in with our new FAST channels guide.
We’re currently offering demos to showcase our data for our FAST channels guide. If you’re interested, please reach out to email@example.com to set up a time for a free demo.