Unspooled 2025

TV & Movie Streaming Data Insights

How streaming evolved
in 2025

From the busiest production companies to the fastest-growing genres, we analyzed millions of data points to reveal what defined the year in content.
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Source: Reelgood metadata and title availability database

New Content by Genre

Drama Dominates, Documentaries Surge

Drama remained the genre of choice for both TV and film, accounting for 930 new TV shows and 2,271 new movies in 2025. Documentaries secured second place in both categories, reflecting continued audience appetite for real-world storytelling.
New movies released
New TV shows released
3
Titles from Disney+

Production Powerhouses

Disney+ Leads in Output, Legacy Studios Hold Strong

Disney+ released 127 titles in 2025, outpacing Amazon (94) and Warner Bros. (81). Netflix ranked fifth with 66 titles, while traditional studios like NBCUniversal, Paramount, and Lionsgate maintained significant output alongside streaming-native players.

Trending Sub-Genres

Adaptations Lead the Sub-Genre Surge

Literary and IP adaptations dominated new releases, with 225 TV shows and 165 movies based on existing source material. Suspense, true story, and supernatural content rounded out the top sub-genres, signaling strong demand for high-concept, built-in-audience programming.
Adaptation TV shows
Adaptation movies
top actors

Note: Excludes animation and anime; counted only actors listed in top 10 of cast.

Credits for Eric Roberts
Actors tied at 7 credits

Hardest-Working Actors

Eric Roberts Tops the Credits Chart

Eric Roberts led all actors with 11 combined TV and movie credits in 2025. Pedro Pascal, Michael Paré, Dermot Mulroney, and Josh Brolin tied for second with 7 credits each, demonstrating the continued demand for established talent across streaming platforms.

Streaming Library Changes

Disney+ and Prime Video Expand Aggressively

Disney+ grew its TV library by 37.9% in 2025, the largest expansion among major streamers. Prime Video followed at 31.5%. On the movie side, Paramount+ led with 16.6% growth, while Hulu contracted its movie catalog by 38.1%, reflecting Disney's consolidation strategy.
+%
Disney+ TV library growth
-%
Hulu movie library contraction
+%
Disney+ crime TV growth
+%
Disney+ reality content growth

Genre Strategy by Platform

Platforms Double Down on Niche Content

Each streaming service showed distinct genre priorities. Disney+ increased crime content by 110%, while Netflix invested heavily in science fiction (+90.5%). HBO Max leaned into anime, and Hulu expanded LGBTQ+ content. These shifts reveal how platforms are carving out differentiated content identities.

New Title Volume by Service

Prime Video Adds More New Titles Than Anyone

Prime Video released 4,386 new movies and 1,538 new TV shows in 2025, far exceeding other platforms. Netflix added 1,034 movies and 533 TV shows. Apple TV+, maintaining its curated approach, released just 16 movies and 40 TV shows.
11
New titles on Prime Video
New titles on Apple TV
12
+%
New Hulu's library
+%
New Disney+'s library

Content Freshness

Hulu and Paramount+ Lead in Library Refresh Rate

Measuring new content as a share of total library reveals which platforms prioritized fresh programming. Hulu's new releases comprised 32.8% of its catalog, followed by Paramount+ at 31.5%. Disney+ trailed at 13.7%, reflecting its large back-catalog of legacy content.

Platform Content Signatures

Each Platform Has a Content Fingerprint

Analyzing the most common new sub-genres reveals each platform's content identity. Medical dramas and novel adaptations appeared across HBO Max, Prime Video, Hulu, and Netflix. Peacock leaned into holiday and faith-based content, while Disney+ emphasized sports and supernatural programming.
13
14
K+
AVOD titles (Dec 2025)
K+
TVOD titles (Dec 2025)

The Rise of AVOD and TVOD

Ad-Supported and Transactional Models Keep Growing

Since 2019, TVOD catalog counts have grown from roughly 47,000 to over 125,000 titles, while AVOD expanded from under 15,000 to over 90,000. SVOD growth has slowed but remains steady. TV Everywhere services have declined as traditional pay-TV bundles lose relevance.

Top Titles of 2025

The Year's Most Popular Streaming Content

Based on engagement activity across SVOD and AVOD services, the most popular titles varied by platform. Apple TV+ saw strong performance from "The Gorge" and "Pluribus", while Netflix's "28 Days Later" and "Untamed" led its charts. "Wicked" dominated on Peacock, and "Fallout" continued its run on Prime Video.
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Explore the Data Behind the Insights

This analysis is powered by Reelgood's comprehensive streaming metadata and title availability database, covering 300+ services globally with updates every few minutes.
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Source: Reelgood metadata and title availability database

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