No Major Rival Carries More Than 4% of Netflix’s US Movies or Shows. Here’s What They Share.
No other major subscription streaming (SVOD) service carries more than 4% of Netflix’s US movies or 4% of its US shows. Prime Video and Hulu share the most titles with it, and for almost every rival, TV overlaps more than film.
Ice Age and Percy Jackson and the Olympians arrived on Netflix this month through a Disney licensing deal, and on October 21, 2026 they were still streaming on Disney+. NCIS was on Netflix, Hulu and Paramount+ that same day, and Friday the 13th and The Ring were on Netflix, Paramount+ and Peacock.
Deal announcements say what was licensed.
They don’t say where a title is actually streaming on a given day, or which rivals have it too. Reelgood tracks that across 300+ services.
Rick Ellis at Too Much TV asked us how much Netflix overlaps with its rivals while covering Netflix’s third-quarter earnings, and his story has the per-service counts. This post looks at what’s inside those counts and what they mean for teams that license, track or surface content.
Key takeaways
- On October 21, 2026, no single major rival (Prime Video, Hulu, Paramount+, Peacock, Disney+, HBO Max or Apple TV) carried more than 3.3% of Netflix’s 4,707 US movies or 3.6% of its 3,526 US shows.
- Prime Video shares more movies (155) and more shows (126) with Netflix than any other major service. Hulu is next for shows (104), while Hulu (39) and Paramount+ (33) follow for movies.
- TV overlaps more than film. For six of the seven services, a larger share of Netflix’s shows than of its movies is also on that service. Hulu carries 2.9% of Netflix’s shows but just 0.8% of its movies.
- Ice Age and Percy Jackson and the Olympians, licensed to Netflix by Disney in October, were still on Disney+ on October 21. Netflix’s Disney+ overlap went from none in our November 2025 analysis to 17 movies and 33 shows.
Prime Video and Hulu share the most titles with Netflix
Prime Video shares 155 movies and 126 shows with Netflix, and Hulu shares 39 movies and 104 shows. No other major service shares more than 34 of either, and Apple TV shares two movies and one show.
Prime Video and Hulu share more of Netflix’s US shows than any other major streamer, and no rival carries more than 3.6% of Netflix’s shows or 3.3% of its movies. Data: Reelgood streaming availability, US, Oct 21, 2026.
When we ran a similar comparison in November 2025, Prime Video also had the most overlap with Netflix.
For contrast, that same analysis found 14% of Disney+ titles were also on Hulu, its sister service.
Netflix hasn’t hidden the licensing. On its October 20 earnings call, co-CEO Ted Sarandos pointed to recent deals with Sony, Disney and Universal, while saying original exclusive titles “have always been the anchor of the service,” according to the call transcript. Even so, its overlap with each rival stays small.
For research and competitive intelligence teams, that makes overlap a quick read on how differentiated a catalog is against its closest competitors, and one a single licensing deal can move quickly, as the Disney+ numbers below show.
Netflix’s TV catalog overlaps with rivals more than its films do
For six of the seven services, a larger share of Netflix’s shows than of its movies is also available there. Apple TV, which shares two movies and one show, is the only exception.
Part of that comes from how shows are counted: a show is shared if at least one episode is on both services, so the show figures measure whether a series is available at all, not whether both services carry every season. The overlap still matters, because the most popular shared shows are mostly broadcast network series, not obscure titles.
Hulu shares 104 shows with Netflix and only 39 movies, and the most popular of those shows are Grey’s Anatomy, NCIS, Doc, Best Medicine and Murder in a Small Town.
Peacock’s list looks the same, led by Law & Order and Brooklyn Nine-Nine. Paramount+ adds Fire Country.
Sarandos said on the call that Netflix is glad to license second-run titles that complement its originals, and he put the tension plainly:
“All of our suppliers are also our competitors.”
If you’re on a content licensing team pricing a second window, that overlap is part of the price. Take NCIS: on October 21 it was live on Netflix, Hulu and Paramount+, so none of the three had it to itself.
How much is a non-exclusive TV deal worth if the same show is already live on two other services? You can’t answer that if you only track your own catalog.
Disney licensed titles to Netflix and kept them on Disney+
In our November 2025 analysis, none of the titles in Netflix’s catalog were on Disney+. On October 21, 2026, 17 movies and 33 shows were on both.
The jump coincides with Disney’s licensing agreement with Netflix. The AV Club, citing Variety, reported that the deal brought the five Ice Age films and the first two seasons of Percy Jackson and the Olympians to Netflix starting October 4, with 20th Century Television series and Disney and Pixar animated films to follow. Sarandos said all five Ice Age films reached Netflix’s Top 10.
A licensing announcement doesn’t show whether the titles also stay on the licensor’s own service. Reelgood data does: Ice Age, Ice Age: Continental Drift and Percy Jackson and the Olympians were on both services on October 21.
Disney is licensing them to a major competitor while keeping them on its own platform, ahead of Percy Jackson season 3 on Disney+ and the next Ice Age film in theaters in February.
Not every Disney+ overlap traces to the deal. The Devil Wears Prada, Black-ish, Pokémon and Miraculous: Tales of Ladybug & Cat Noir are also among the most popular titles Netflix shares with Disney+.
For rights management teams, the takeaway is that
“Licensed to Netflix” doesn’t mean “off our service.”
What a contract says should happen and where a title is actually live on a given date are separate questions, and only the second one is observable.
Several popular shared titles are on three or more services at once
Shared titles aren’t always split between Netflix and one rival. We looked at the most popular titles Netflix shares with each of the seven services, up to five movies and five shows per service. On October 21, six of them were on Netflix and at least two rivals at once:
- NCIS on Netflix, Hulu and Paramount+
- The Devil Wears Prada on Netflix, Disney+ and Hulu
- The Sixth Sense on Netflix, Hulu and Apple TV
- Evil Dead on Netflix, HBO Max and Prime Video
- Friday the 13th and The Ring on Netflix, Paramount+ and Peacock
Six of the most popular titles Netflix shares with rivals were streaming on three or more services on the same day. Data: Reelgood streaming availability, US, Oct 21, 2026.
Horror is well represented among the most popular shared movies, which fits a snapshot taken in the weeks before Halloween.
For product teams building search or where-to-watch features, these are the titles where accuracy matters most. When a popular film is on three apps, a recommendation that names only one of them can miss the service viewers already subscribe to, or point them to one they don’t have.
Get overlap data for your catalog
Reelgood tracks daily title-level streaming availability across 300+ services in 25+ countries, dated to the day, with history going back up to 7 years depending on geography.
The comparison we ran for Netflix works for any service, any competitive set and any market we cover, and it can be rerun as often as deals land. That matters, because this is a single day’s snapshot, and the same query a week later could return different numbers.
- Licensing and acquisition teams: email us with the titles or services you’re evaluating, and we’ll walk you through where else they’re live and how that has changed.
- Research and competitive intelligence teams: email us to rerun this comparison for your competitive set and see how overlap has shifted over time.
- Product and discovery teams: see our streaming data use cases or reach us at data@reelgood.com.
Data: Reelgood Movie & TV Metadata & Streaming Availability Database, US, snapshot of October 21, 2026. Netflix compared with Prime Video, Hulu, Paramount+ Premium, Peacock Premium, Disney+, HBO Max and Apple TV. Overlap is the share of Netflix’s US movies, or of its US shows, also available on each comparison service. A show counts as available if at least one episode is on the service. Prime Video figures include titles in Prime Video’s free, ad-supported section. Each service is compared with Netflix separately. Because a title can be on several services at once, figures for different services should not be added together. This analysis focuses on major subscription services; Reelgood also tracks free ad-supported (AVOD) services and digital rental and purchase stores, where some of these titles may also be available. Example titles are the most popular shared titles per service, up to five movies and five shows each, based on activity in Reelgood’s consumer streaming guide, or all shared titles where there were fewer than five.
