Fubo carried an average of 37.7 of the US Top 100 movies and shows each day from September 24 to October 24. That puts it at No. 1 on the Streaming Service Popularity Index for the first time in the index’s five months, ahead of Prime Video and Netflix.

But there’s a catch.

Almost everything Fubo carries also streams on another service in the index:

On an average day, fewer than one of its 37.7 Top 100 titles was only on Fubo.

Netflix is the opposite: about 24 of its 34 daily Top 100 titles were only on Netflix. For HBO Max it was about 18 of 25.

Reelgood tracks where every title streams across 300+ services, day by day, and this index ranks 21 of them.

Ranked by breadth, October belongs to a live TV bundle.

Ranked by titles that no other service in the index carries, it belongs to Netflix and HBO Max. If you work in content licensing, competitive analysis or a “where to watch” product, that second ranking is the one to watch.

Key takeaways

• Fubo ranked first on the October 2026 Streaming Service Popularity Index. It carried an average of 37.7 of the daily US Top 100 movies and shows, up from 17.9 in July after three straight monthly gains.
• Fewer than one of Fubo’s daily Top 100 titles was only on Fubo. Almost everything it carried was also on another service in the index.
• Netflix (about 24 a day) and HBO Max (about 18) carried the most Top 100 titles found on no other index service. HBO Max ranks sixth on breadth but second on this measure.
• Prime Video nearly tied Netflix on breadth (34.0 titles to 33.9) but had 10.7 exclusive Top 100 titles a day, less than half Netflix’s count.

Fubo climbed for three straight months to the top of the index

Fubo averaged 17.9 Top 100 titles a day in July, 25.9 in August, 28.6 in September and 37.7 in October. Its first week in the window, September 24 to 30, averaged about 29 a day, close to its September level; by October 15 to 21 it was carrying about 48.

The index measures breadth: how many of the 100 most popular movies and 100 most popular shows a service carries on an average day, as we laid out in the launch post. It doesn’t reward one breakout hit. It rewards a deep bench.

Fubo is a live TV bundle, so its bench is mostly the networks it carries. About 26 of its daily Top 100 titles in October were shows, from Dancing with the Stars and The Traitors to South Park, against roughly 11 or 12 movies.

Netflix’s count barely moved, from 34.6 titles in September to 33.9. It is third because Fubo and Prime Video passed it. (Note that October scores use a new ceiling of 45, so they run lower than earlier months; title counts and rankings compare across months, and the data note has the details.)

Netflix and HBO Max lead on exclusive Top 100 titles

Breadth is half the picture.

For each service, we also counted its exclusive Top 100 titles: the ones on none of the other 20 services in the index, subscription or free. On that measure the order changes.

Netflix leads with about 24 such titles a day, including The Diplomat and the series The Gentlemen, both in the Top 100 every day of the window.

HBO Max, sixth on breadth, is second at about 18, with Lanterns and The Pitt among them. Prime Video nearly ties Netflix on breadth but has 10.7 exclusive titles, Reacher among them, less than half Netflix’s count. Apple TV is small, at 11.4 Top 100 titles a day, but about three-quarters of them, Ted Lasso and Silo included, are on no other index service.

Some of Fubo’s result is built in.

A live TV bundle carries networks whose shows also stream on those networks’ own services: across the window, 42% of Fubo’s Top 100 titles were also on Hulu (Doc, It’s Always Sunny in Philadelphia) and 33% on Paramount+ (Lioness, MobLand).

Philo, the other bundle in the index, shows the same pattern: only about 6% of its Top 100 titles were exclusive. So Fubo’s first place says

Its lineup reaches a lot of what people want this month, not that it has any of it to itself.

A licensing or competitive intelligence team should read the two rankings together. Breadth shows how much of what people want a service’s lineup reaches. Exclusivity shows where it’s the only service in the index carrying a title.

In October, Fubo led the first and Netflix and HBO Max led the second.

For a team building a “where to watch” feature, the same numbers say that most popular titles come with a choice of services. A feature that shows only one of them can miss the service a viewer already pays for.

These counts cover October and the 21 services in the index. Be aware that some titles may also stream on services outside it, or be available to buy or rent.

Paramount+ rose for a second month while Disney+ and MGM+ fell back

Paramount+ went from 14.1 titles a day in August to 18.1 in September and 27.5 in October, its highest in the five months, moving from seventh to fifth. Landman and the film Tuner were in the Top 100 on Paramount+ every day of the window. HBO Max climbed back to 25.4 titles, about where it was in July, but slipped from fifth to sixth as Fubo and Paramount+ passed it.

Disney+ fell from 14.0 titles to 10.8 after three months of gains, and MGM+ dropped from 8.4 to 3.9. The full ranking, with every month, is on the Streaming Service Popularity Index page.

Get the title-level data

Every count in this post comes from title-level availability data: which services carried each Top 100 title, every day. If you’d like that data for the services you follow, including which services share each title, email data@reelgood.com.

Data note

The Streaming Service Popularity Index ranks services by the average number of titles each carries across the US Top 100 movies and Top 100 shows, built from title popularity across the Reelgood application user base. October covers September 24 to October 24, 2026 (31 days). Each service’s 0 to 10 score is its average titles divided by 45, times 10, and days with no Top 100 titles count as zero. Months through September 2026 used a ceiling of 35 and are shown as published; the ceiling change doesn’t affect title counts or rankings, and counting zero-title days doesn’t change any figure in this post. A title counts as exclusive to a service on a given day when none of the other 20 services in the index, subscription or free, carried it; buy-or-rent stores and services outside the index are not included. Hulu and Disney+ are left out of the exclusive-titles chart because titles in Disney+’s Hulu section can’t yet be separated cleanly.