Posts Tagged ‘oppenheimer’
How did the ‘Barbenheimer’ effect impact streaming?
At Reelgood, we’re all about data, so when the ‘Barbenheimer’ marketing campaign went completely viral, we couldn’t wait to see if it would affect streaming. We soon learned it wasn’t a matter of “if” but a matter of “how,” and we found that when it came to viewership and engagement, Barbie and Oppenheimer demonstrated the…
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