New Releases Drive Library Demand. Availability Data Reveals the Missed Licensing Windows.

By David Markowitz | June 21, 2026
Grid titled "Great Titles, Not Streaming Anywhere" showing nine films with their TVOD-only availability periods: Inception (29 days), Office Space (274 days), Cape Fear (238/59 days), Oppenheimer (290 days), E.T. the Extra-Terrestrial (93 days), 28 Days Later (92 days), Gone Girl (143 days), Lord of the Flies (212 days), and One Flew Over the Cuckoo's Nest (458 days). Source: Reelgood availability data, April 2026.

Library demand spikes when new titles release. Streaming availability data is how licensing teams catch those windows before they close. Oppenheimer won Best Picture in March 2024. For 290 days – and counting, it hasn’t been available on any SVOD or AVOD streaming service. That’s not a rare anomaly. Across Reelgood’s availability database, major titles…

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The Distribution Arc: How Long Does It Take a Hit Film to Go Free?

By David Markowitz | April 6, 2026
Infographic showing four key statistics from Reelgood's analysis of 7,966 popular films: 9.4-month median time to free streaming, 57% faster window compression since 2020, 2.5-month median for 2025 releases, and 7,966 titles analyzed.

Reelgood analyzed 1.93 million availability windows across 240 platforms (US market) to quantify the streaming industry’s best-kept open secret: the windowing clock is accelerating, and the data tells a different story than most licensing teams assume. Key Takeaways The median time from a popular movie’s first paid availability to its first free/AVOD appearance is 9.4…

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