Insights and Trends
The Streaming Iceberg: Why 88% of Movies Aren’t on Netflix, Disney+, or HBO Max
If you’re an executive at a major streaming service, here’s a stat that should make you rethink your content strategy: Only about 12% of movies in active distribution are available on the top eight U.S. subscription streaming services – roughly 34,000 out of more than 280,000 titles. For TV shows, the picture is only marginally…
Read MoreWhich Streamers Share the Most (and Least) Content?
Ever wondered how much overlap there really is between the biggest U.S. streaming services? Our latest Reelgood data (Movies & Shows | October 2025) breaks it down — comparing how much of each platform’s catalog also appears elsewhere. Each percentage represents the share of titles from the row service that are also available on the…
Read MoreMust-Watch Titles to Stream from the 2024 Oscar Winners
The Oscars may have wrapped up, but the show goes on in the world of streaming. Join us as we reveal the 10 most popular films showcasing this year’s Oscar winners. Whether you’re a fan of Cillian Murphy’s intense portrayals, Emma Stone’s captivating performances, or Christopher Nolan’s visionary direction, this is your guide for what…
Read MoreReelgood’s ‘2023 Year in Streaming’: How Streamers and Their Customers Responded to One of the Video Industry’s Most Disruptive Years Ever
It was another year of profound disruption for the video entertainment industry. Hollywood writers and actors went on strike, paralyzing movie and TV production for more than five months. Wall Street lost its will in regard to the heavy quarterly losses that came with fighting the “Streaming Wars,” forcing large entertainment companies to pivot from…
Read MoreREELGOOD ANALYSES THE HOLIDAY MOVIE PROGRAMMING STRATEGIES OF THE MAJOR U.S. STREAMING SERVICES
Back in the “old days,” when a lot more folks watched broadcast and cable television, periods like the end-of-year holidays were referred to as having high “HUT” levels — that is, a lot of houses using television. That hasn’t changed in the streaming era. December is always one of the biggest search-query months of the…
Read MoreWhich Services Are Maintaining Their Value Proposition … and Which Ones Are Not
It’s no secret that the price of subscription streaming keeps going up. But which streaming services are keeping up with these price hikes by upping their catalog game? Reelgood audited the libraries of eight leading U.S. services, tallying their depth of movie and TV titles over the last two years. Economic trends factor in heavily…
Read MoreDo Yourself a Favor, and Scare Yourself Reelgood This Halloween!
We know. It’s kinda weird. But we just can’t help ourselves. It’s Halloween, and we all want to subject ourselves to the creepiest, grossest, most anxiety provoking movies and TV shows we can our bugged out eyeballs on. So where’s the best streaming destination to get your scare on? Reelgood wondered about that, too. So…
Read MoreHow Reelgood is Putting an End to Decision Fatigue
Picture this—you put away the dishes, you clean up the kitchen, and it’s time to settle in for the night. Last week, you finished watching the hottest new series everyone’s talking about, and you’re thinking, “What do I watch now?” Or maybe it’s your one night off, and you’re in the mood to watch something,…
Read MoreIs Ahsoka the most popular among the Star Wars series on Disney+?
Almost nothing nearly guarantees viewership for Disney+, like the release of a new Marvel or Star Wars series. With legacy name recognition and a loyal (and always growing) multi-generational fanbase, both franchises, at the very least, pique viewer interest upon release. So, when Ahsoka, the latest release from the Star Wars franchise, hit streaming on…
Read MoreHow did the ‘Barbenheimer’ effect impact streaming?
At Reelgood, we’re all about data, so when the ‘Barbenheimer’ marketing campaign went completely viral, we couldn’t wait to see if it would affect streaming. We soon learned it wasn’t a matter of “if” but a matter of “how,” and we found that when it came to viewership and engagement, Barbie and Oppenheimer demonstrated the…
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