How Alike Are UK Streaming Platforms? Genre vs. Tag Similarity Compared

By Daria Granja | August 10, 2026
Scatter chart titled "Every UK Streaming Platform Has a Different Content Personality" plotting genre variety on the vertical axis against narrative tag variety on the horizontal axis for select streaming platforms in the UK. The vertical axis runs from Genre Specialist at the bottom to Genre Generalist at the top. The horizontal axis runs from Theme Specialist on the left to Theme Generalist on the right. Four quadrants are labelled Diverse Curators, Everything Everywhere, Focused Storytellers, and Genre Encyclopedias. In the Diverse Curators quadrant: Channel 5 and BBC iPlayer. In the Everything Everywhere quadrant: ITVX, Prime Video, and NOW. Near the centre on the theme specialist side: Disney+ and Netflix. In the Genre Encyclopedias quadrant: Paramount+ and HBO Max. In the Focused Storytellers quadrant: Channel 4 and U. Footnote reads that the chart is based on distribution of top-3 genres and top-4 tags per title, including movies and TV series, from the Reelgood content streaming dataset as of July 2026.

A crime drama about a small-town investigation and a crime drama about corporate corruption share a genre and almost nothing else. Tags are where that difference lives, and it’s why genre-only comparisons miss so much of what’s actually distinctive about a catalogue. Reelgood tracks real-time and historical streaming availability and metadata across most platforms in…

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