Insights and Trends
What You Need to Know About the Hulu and Disney+ Merger
Last week Disney+’s CEO Bob Iger announced that it would merge its app and Hulu’s into a “one-app experience” during a Q2 earnings call with investors. While no specific date has been announced for the merger, it is believed to happen in late 2023. With so much bundling news, let’s untangle what we know about…
Read MoreHow a Surge of Streaming Services Killed Cable
That 2022 and 2023 have been years to watch in streaming is an understatement. With platforms rebranding and bundling and some streaming studios spending recording-breaking amounts on content, this era has been shaping up to be the one that changes how and what we watch. However, this year will also mark a tipping point for…
Read MoreWhat Does the Hollywood Writers Strike Mean for Streaming?
With the Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers going on strike as of May 2, 2023, many people wonder what will happen for streaming’s most prominent players like Warner Bros. Discovery, Netflix, Disney+, and more. The first thing to know is that the WGA is going on…
Read MoreWhat you need to know about Max — the rebranded streaming service from Warner Bros. Discovery
Last week it was announced that HBO Max will now be simply known as – Max. To reach a wider audience with its streaming service, Warner Bros. Discovery believes that a rebrand is necessary and that by stripping the service of its legacy brand HBO, the hope is that the new combined network will attract…
Read MoreAre Streaming Platforms Struggling to Produce High-Quality Content?
Last week, Netflix released Beef, a road rage revenge series starring Ali Wong and Steven Yeun. Viewers and critics alike are praising the series calling it one of the best shows in years and even going so far as claiming it to be the antidote to ambient tv. While the writing, producing, and acting are…
Read MoreHow streaming is reviving the romance genre
In the mood for love? It’s not just the arrival of spring. It’s the return of romance. Over the past year, romantic movies have made a huge comeback and they’re reconnecting with audiences through streaming. For the last couple of decades, an idea has persisted in Hollywood that there isn’t an audience for romantic comedies…
Read MoreHow do streaming platforms get their names on tv remote controls?
Go ahead, and look down at your remote. See something familiar? More than likely, in addition to the standard volume plus and minus and number keypad, you have a few familiar names staring back at you: Hulu, Netflix, Disney+, and Prime Video? While it may seem like good fortune to find the names of the…
Read MoreThe Thrill of Discovery: How Reelgood Helps Users Find Things They Actually Want to Watch
When it comes to deciding what to watch, so many people feel overwhelmed by choice before they even begin their decision journey that they often end up watching something they don’t want to. If time is our most valued resource, then that means that a lot of us are wasting a whole lot of time…
Read MoreWakanda Forever Reigns Supreme Outperforming the Average Disney Movie
We know that the Oscars are responsible for a significant bump in a movie’s popularity, but what it is about Black Panther: Wakanda Forever that has viewers coming back for more? Since launching Disney+ in November of 2019, the House of Mouse has become a major player in the streaming industry, gaining millions of subscribers…
Read MoreIt Pays to Be Popular: Licensing Reelgood’s Data to Boost Your Merchandising Strategy
When it comes to what to watch, we know that people have a lot of options. That’s why in addition to alleviating decision fatigue for consumers, we offer major streaming players a way to boost user engagement and bring more viewers to their promotional and TVOD content. How do we do it? By re-creating the…
Read More