Posts Tagged ‘catalog intelligence’
When Project Hail Mary Hit #1, The Martian Wasn’t Streaming: Content Intelligence Takeaways for Streaming Marketers
When Project Hail Mary hit theaters and climbed to the top of the box office, the obvious follow-up watch was The Martian. Same author, Andy Weir. Same kind of stranded-astronaut, science-under-pressure story. But Houston had a problem; it wasn’t streaming anywhere. That gap, and how often it repeats across the industry, was the center of…
Read MoreEvery Streaming Service Has a Fingerprint. Do You Know Yours?
A streaming platform we work with spent months struggling to explain what made its service different. The marketing team had theories. None of them stuck. Then it ran its catalog through Reelgood’s data and found something it had never noticed: it held the largest horror library of any major streamer. Nobody internally had framed the…
Read MoreWhat Streaming Buyers Are Actually Acquiring: How to Read Catalog Changes for Licensing and Sales
Over the past few months I have sat in on a string of conversations with content strategy, acquisition, and sales leaders at production companies and independent distributors. The companies could not have been more different: a Canadian studio selling scripted series into Europe, a mid-size studio building a slate for underrepresented audiences, an indie distributor…
Read MoreHow Many Movies and TV Shows Do You Get Per Dollar? The 2026 Streaming Value Scorecard
Key Takeaways Four major ad-free streaming services now charge between $18.49 and $19.99 per month. The price gap between Netflix, Disney+, Hulu, and HBO Max has narrowed to just $1.50. But the content you get for that near-identical price varies by more than 3x. Netflix leads among traditional streamers at 251 movies and 186 TV…
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