Every Streaming Service Has a Fingerprint. Do You Know Yours?

By David Markowitz | June 24, 2026
Genre identity heatmap showing genre share as a percent of total catalog across major and mid-tier streamers. HBO Max Documentary above 40%, Disney+ Comedy 41% and Family 52%, BritBox Documentary 51% with Drama 39% and Crime 27%, and AMC+ Horror nearly equal to Drama. Source: Reelgood streaming availability data, June 2026.

A streaming platform we work with spent months struggling to explain what made its service different. The marketing team had theories. None of them stuck. Then it ran its catalog through Reelgood’s data and found something it had never noticed: it held the largest horror library of any major streamer. Nobody internally had framed the…

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What Streaming Buyers Are Actually Acquiring: How to Read Catalog Changes for Licensing and Sales

By David Markowitz | June 9, 2026
Reelgood bar chart of the largest year-over-year genre changes across major streaming catalogs, 2025 to 2026, showing gains and declines by service.

Over the past few months I have sat in on a string of conversations with content strategy, acquisition, and sales leaders at production companies and independent distributors. The companies could not have been more different: a Canadian studio selling scripted series into Europe, a mid-size studio building a slate for underrepresented audiences, an indie distributor…

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