Posts Tagged ‘content licensing’
What Streaming Buyers Are Actually Acquiring: How to Read Catalog Changes for Licensing and Sales
Over the past few months I have sat in on a string of conversations with content strategy, acquisition, and sales leaders at production companies and independent distributors. The companies could not have been more different: a Canadian studio selling scripted series into Europe, a mid-size studio building a slate for underrepresented audiences, an indie distributor…
Read MoreWhy The Devil Wears Prada Is on Both Disney+ and HBO Max Right Now
Key Takeaways Studio ownership is not a reliable proxy for streaming availability. Library titles routinely appear on multiple competing SVOD services at the same time because pre-existing licensing arrangements typically survive major M&A activity. A title’s full streaming footprint frequently includes channel add-ons and routing variants that are distinct from a host service’s standalone catalog.…
Read MoreThe Distribution Arc: How Long Does It Take a Hit Film to Go Free?
Reelgood analyzed 1.93 million availability windows across 240 platforms (US market) to quantify the streaming industry’s best-kept open secret: the windowing clock is accelerating, and the data tells a different story than most licensing teams assume. Key Takeaways The median time from a popular movie’s first paid availability to its first free/AVOD appearance is 9.4…
Read MoreThe Measurement Gap: What Most Streaming Services Are Still Missing
Next in our series on the Reelgood team’s 2026 Streaming Industry Predictions. Key Takeaways Most streaming services lack real-time visibility into competitors’ and partners’ catalogs, creating dangerous blind spots in acquisition, renewal, and licensing compliance decisions. Per-title content ROI remains one of streaming’s hardest unsolved measurement problems. Assigning meaningful monetary value to content on a…
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