Posts Tagged ‘competitive intelligence’
Which Streamers Own the Top 10? Netflix Leads on Volume, HBO Max on Staying Power
Netflix needed 37 different titles to hold its 66 weekly Top 10 spots in the first half of 2026, more than any other service. HBO Max reached 48 spots with just 15. Every streaming service claims momentum. The weekly Top 10 is where those claims meet an audience. We took the 260 overall Top 10…
Read MoreWhen Project Hail Mary Hit #1, The Martian Wasn’t Streaming: Content Intelligence Takeaways for Streaming Marketers
When Project Hail Mary hit theaters and climbed to the top of the box office, the obvious follow-up watch was The Martian. Same author, Andy Weir. Same kind of stranded-astronaut, science-under-pressure story. But Houston had a problem; it wasn’t streaming anywhere. That gap, and how often it repeats across the industry, was the center of…
Read MoreEvery Streaming Service Has a Fingerprint. Do You Know Yours?
A streaming platform we work with spent months struggling to explain what made its service different. The marketing team had theories. None of them stuck. Then it ran its catalog through Reelgood’s data and found something it had never noticed: it held the largest horror library of any major streamer. Nobody internally had framed the…
Read MoreWhy The Devil Wears Prada Is on Both Disney+ and HBO Max Right Now
Key Takeaways Studio ownership is not a reliable proxy for streaming availability. Library titles routinely appear on multiple competing SVOD services at the same time because pre-existing licensing arrangements typically survive major M&A activity. A title’s full streaming footprint frequently includes channel add-ons and routing variants that are distinct from a host service’s standalone catalog.…
Read MoreFrom Music Royalty Tracking to Editorial Discovery: How Reelgood Customers Are Putting Streaming Data to Work
Next in our series on the Reelgood team’s 2026 Streaming Industry Predictions. Key Takeaways The most impactful customer use cases for Reelgood’s metadata and availability data span far beyond consumer discovery: a sync licensing company uses it to calculate and reclaim owed music royalties, while a major editorial publisher uses it to power embedded “where…
Read MoreThe Measurement Gap: What Most Streaming Services Are Still Missing
Next in our series on the Reelgood team’s 2026 Streaming Industry Predictions. Key Takeaways Most streaming services lack real-time visibility into competitors’ and partners’ catalogs, creating dangerous blind spots in acquisition, renewal, and licensing compliance decisions. Per-title content ROI remains one of streaming’s hardest unsolved measurement problems. Assigning meaningful monetary value to content on a…
Read MoreWhere Was That Title Last Year? Why Historical Streaming Availability Data Is a Strategic Necessity
Key Takeaways Historical streaming TV & movie availability data provides the context that licensing teams, rights managers, and analysts need to make informed decisions about content worth hundreds of millions of dollars. Without it, organizations risk overpaying for overexposed content, missing compliance violations, misreading viewership trends, and leaving revenue on the table. Real-world content licensing…
Read More