Insights and Trends
How did the ‘Barbenheimer’ effect impact streaming?
At Reelgood, we’re all about data, so when the ‘Barbenheimer’ marketing campaign went completely viral, we couldn’t wait to see if it would affect streaming. We soon learned it wasn’t a matter of “if” but a matter of “how,” and we found that when it came to viewership and engagement, Barbie and Oppenheimer demonstrated the…
Read MoreA Look at Viewership Share in 2023 So Far
Let’s face it — content consumers have many options regarding “what to watch,” and unless you’ve been completely unplugged for the last year, you’ve heard of series like The Bear, The Last of Us, and Succession. You may have also heard rumblings about Poker Face, Silo, and Beef. The first shows mentioned are undoubtedly the…
Read MoreReelgood Heralds the ‘Summer of the Subtitle’
You’re not just imagining it — there are more non-English viewing choices on the major subscription streaming services than ever. Call it the summer of the subtitle. With Hollywood on strike and U.S. film and TV production essentially halted, subscription streaming services, led by Netflix, are showing us more foreign titles than ever. According to…
Read MoreNetflix Feeling Confident with ‘Insecure’ Partnership with WBD, Sees 370% Jump in Viewership
Earlier this summer, it was announced that Warner Brothers Discovery was exploring the option of licensing HBO originals to stream on Netflix. The deal was expected to license many of HBO’s prestige series including Band of Brothers, The Pacific, Six Feet Under, Ballers, and more. Licensing deals regarding HBO originals isn’t unheard of, in fact,…
Read MoreIs Discovery+ Worth Keeping?
With so many streaming subscriptions bundling and content moving from platform to platform, it can be tempting to cancel a subscription when you hear news that one platform is getting absorbed by another. How simple, right? After all, why pay for two platforms when you can pay for one? However, it’s not that simple, especially…
Read MoreThe SAG-AFTRA Strike Explained
Last week, Hollywood actors joined their writers on the picket line as the WGA strike continues to rock major studio production hoping to turn up the heat on studio execs and negotiations. With the Screen Actors Guild joining the WGA Writers Strike, Hollywood production has come to a complete halt. Without writers writing shows and…
Read MoreApple TV+ Reaches New Heights with High-Quality Original Content
It turns out, Apple TV+ is proving to be a great producer of high-quality original content. While the tech company maintains its status as a product giant, its streaming platform has been much more of a slow burn — which isn’t always a bad thing. While streaming’s largest platforms like Netflix and Prime Video constantly…
Read MoreWhich streaming services offer the best bang for your buck?
[April 2026 update]: Interested in the value of streaming services today? What do you get for your dollars with today’s streaming services? Check out the updated analysis across the leading streaming services like Netflix, Hulu, Peacock, Prime Video, Paramount+, and HBO Max in this post. It can be overwhelming, with giant legacy entertainment companies swallowing…
Read MoreCan an Algorithm Restore the “Lean-Back” UX of Classic TV?
Many people wish an algorithm would restore the lean-back experience of watching TV. With improved technology, surely the algorithms are good enough to offer this by now, so where is this experience?
Read MoreParamount+ and Showtime: Everything You Need to Know About the Merger
Just weeks after Warner Brothers Discovery+ unveiled Max, another two streaming services will merge — Paramount+ and Showtime. On June 27th, Paramount Global’s flagship streaming service will merge with Showtime. The merger, which was announced earlier this year, will not only combine the two streaming services catalogs but will also result in a price increase. …
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