What Streaming Buyers Are Actually Acquiring: How to Read Catalog Changes for Licensing and Sales

Reelgood bar chart of the largest year-over-year genre changes across major streaming catalogs, 2025 to 2026, showing gains and declines by service.

Over the past few months I have sat in on a string of conversations with content strategy, acquisition, and sales leaders at production companies and independent distributors. The companies could not have been more different: a Canadian studio selling scripted series into Europe, a mid-size studio building a slate for underrepresented audiences, an indie distributor…

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The Measurement Gap: What Most Streaming Services Are Still Missing

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Next in our series on the Reelgood team’s 2026 Streaming Industry Predictions. Key Takeaways Most streaming services lack real-time visibility into competitors’ and partners’ catalogs, creating dangerous blind spots in acquisition, renewal, and licensing compliance decisions. Per-title content ROI remains one of streaming’s hardest unsolved measurement problems. Assigning meaningful monetary value to content on a…

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