Insights and Trends
Netflix Feeling Confident with ‘Insecure’ Partnership with WBD, Sees 370% Jump in Viewership
Earlier this summer, it was announced that Warner Brothers Discovery was exploring the option of licensing HBO originals to stream on Netflix. The deal was expected to license many of HBO’s prestige series including Band of Brothers, The Pacific, Six Feet Under, Ballers, and more. Licensing deals regarding HBO originals isn’t unheard of, in fact,…
Read MoreIs Discovery+ Worth Keeping?
With so many streaming subscriptions bundling and content moving from platform to platform, it can be tempting to cancel a subscription when you hear news that one platform is getting absorbed by another. How simple, right? After all, why pay for two platforms when you can pay for one? However, it’s not that simple, especially…
Read MoreThe SAG-AFTRA Strike Explained
Last week, Hollywood actors joined their writers on the picket line as the WGA strike continues to rock major studio production hoping to turn up the heat on studio execs and negotiations. With the Screen Actors Guild joining the WGA Writers Strike, Hollywood production has come to a complete halt. Without writers writing shows and…
Read MoreApple TV+ Reaches New Heights with High-Quality Original Content
It turns out, Apple TV+ is proving to be a great producer of high-quality original content. While the tech company maintains its status as a product giant, its streaming platform has been much more of a slow burn — which isn’t always a bad thing. While streaming’s largest platforms like Netflix and Prime Video constantly…
Read MoreWhich streaming services offer the best bang for your buck?
It can be overwhelming, with giant legacy entertainment companies swallowing up smaller services and shuffling content. But, within all the shuffling, audiences are looking for the best bang for their buck, quality content at a price they can justify. Ad-supported streaming allows audiences to enjoy premium streaming services such as Disney+, Netflix, Paramount+, and Peacock…
Read MoreCan an Algorithm Restore the “Lean-Back” UX of Classic TV?
Many people wish an algorithm would restore the lean-back experience of watching TV. With improved technology, surely the algorithms are good enough to offer this by now, so where is this experience?
Read MoreParamount+ and Showtime: Everything You Need to Know About the Merger
Just weeks after Warner Brothers Discovery+ unveiled Max, another two streaming services will merge — Paramount+ and Showtime. On June 27th, Paramount Global’s flagship streaming service will merge with Showtime. The merger, which was announced earlier this year, will not only combine the two streaming services catalogs but will also result in a price increase. …
Read MoreComparing Catalog Hours: HBO Max vs Max
It finally happened — HBO Max became MAX, successfully merging the catalogs of HBO and Discovery+. In an effort to boost subscriptions and app usage and decrease churn, Warner Bros. Discovery completely rebranded the three-year-old service. If you’ve logged in, you’ve already seen the difference. While the app still feels a lot like HBO Max,…
Read MoreWhat You Need to Know About the Hulu and Disney+ Merger
Last week Disney+’s CEO Bob Iger announced that it would merge its app and Hulu’s into a “one-app experience” during a Q2 earnings call with investors. While no specific date has been announced for the merger, it is believed to happen in late 2023. With so much bundling news, let’s untangle what we know about…
Read MoreHow a Surge of Streaming Services Killed Cable
That 2022 and 2023 have been years to watch in streaming is an understatement. With platforms rebranding and bundling and some streaming studios spending recording-breaking amounts on content, this era has been shaping up to be the one that changes how and what we watch. However, this year will also mark a tipping point for…
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