Insights and Trends
When Project Hail Mary Hit #1, The Martian Wasn’t Streaming: Content Intelligence Takeaways for Streaming Marketers
When Project Hail Mary hit theaters and climbed to the top of the box office, the obvious follow-up watch was The Martian. Same author, Andy Weir. Same kind of stranded-astronaut, science-under-pressure story. But Houston had a problem; it wasn’t streaming anywhere. That gap, and how often it repeats across the industry, was the center of…
Read MoreIntroducing the Streaming Service Popularity Index: Who’s Actually Carrying Streaming’s Demand
Netflix holds an average of 34.2 titles in the US Top 100 movies and shows at any given time. Philo holds 23.6, a smaller number built almost entirely from cable networks it carries rather than content it produces, and it just posted the biggest month-over-month jump on the board. That gap and that rise are…
Read MoreHow Alike Are UK Streaming Platforms? Genre vs. Tag Similarity Compared
A crime drama about a small-town investigation and a crime drama about corporate corruption share a genre and almost nothing else. Tags are where that difference lives, and it’s why genre-only comparisons miss so much of what’s actually distinctive about a catalogue. Reelgood tracks real-time and historical streaming availability and metadata across most platforms in…
Read MoreWhat a Genre Dashboard Can’t See: The Case for Tag-Level Demand Data
Genre data says streaming barely changed this year: Drama held 167 of 260 weekly Top 10 spots in H1 2025 and 168 in H1 2026. But look closer – tag (sub-genre) data shows 82% of the stories behind that number turned over. Between the first half of 2025 and the first half of 2026, US…
Read MoreAll 10 Spider-Man Films Are Streaming Right Now. In the US, That’s a First.
Key Takeaways All 10 films in the Spider-Man universe are streaming on subscription (SVOD) or free services (AVOD) right now, in both the US and the UK. The US reached a complete Spider-Man catalog for the first time on December 1, 2025, and has held it for 242 consecutive days. The UK has assembled a…
Read MoreThe TV Thriller Correction: Thriller Shows Lost Half Their Top 10 Presence in a Year
Thriller appearances on Reelgood’s weekly TV shows Top 10 fell from 122 in H1 2025 to 56 in H1 2026, a 54% decline. Movie thrillers didn’t move. Television thrillers just went through a correction, and the chart’s biggest genre never flinched: Drama held 167 of 260 overall Top 10 spots in H1 2025 and 168…
Read MoreDoctors, Small Towns, and Relationships: What’s Winning Streaming’s Top 10 in 2026
The relationships tag rose from 41 to 61 of the 260 spots in Reelgood’s weekly overall Top 10 year over year, spread across 26 different titles. The stories replacing streaming’s fading political thrillers have personal stakes: relationships, workplaces, friendships, and small towns. That’s the second finding from comparing H1 2026 against H1 2025 in Reelgood’s…
Read MorePolitics Fell Out of Streaming’s Top 10: The Biggest Thematic Decline of 2026
Titles tagged government-and-politics held 41 of the 260 spots in Reelgood’s weekly overall Top 10 in the first half of 2025. In the first half of 2026, they held 18. Streaming’s political moment is over. That’s the clearest finding from comparing the first half of 2026 against the first half of 2025 in Reelgood’s weekly…
Read MoreFAST Viewing Grew 55%. Metadata Quality Now Decides What Gets Discovered
FAST viewing grew 55% year over year. The systems that decide which of those titles anyone actually finds are choking on bad metadata. Both facts come from the same place: Amagi’s June 2026 AIRTIME Report, which pairs that 55% jump in viewing hours and a 53% rise in ad impressions with a warning from the…
Read MoreRights Windows Say What Should Happen. Streaming Availability Data Shows What Did.
A studio’s compliance team recently walked me through how they confirm a licensed title came down when its window closed. The process: someone opens the platform, searches for the title, and checks whether it is still there. If a partner was supposed to have pulled a title last quarter, they send an acknowledgment letter and…
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